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Hook Point

How to Stand Out in a 3-Second World | 1 CEC
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Discover the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world.

Many professionals know who they are, what they do, and why they do it—but struggle to grab a potential audience’s attention. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. These situations arise because digital and social media shaped a world of micro-attention.

There are over 60 billion digital platform messages daily--and on average, we are exposed to 10,000 ads daily. Research shows we have less than 3 seconds to capture attention and hook audiences quickly, efficiently, and consistently to achieve brand awareness and growth.

Harness the power of hook points—a communication tool that helps you package your messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this is the essential guide for making it in our 3 second world.


40 multiple choice questions. Downloadable. Unlimited retakes. View our "How It Works" video.

  • Kindle eBook: 6181 KB. ASIN: B08D56R2FW. Accessible in the U.S. only. You must have an active amazon account. The email associated with your active amazon account, must be the same email used for this order. Kindle eBooks can be viewed on Androids, iPhones, iPads, PCs, Macs, etc. Enjoy Kindle eBooks on any device with the free Kindle app for iPhone, iPad, Android phones and tablets, PC and Mac, and on Kindle e-readers and Fire tablets. Learn more here.
  • Book: Paperback, 304pp. Sep 2020. ISBN-13: 978-1949001006. Book preview | Author bio
ACE & ACSM Approved
  • The American Council on Exercise (ACE) has approved this continuing education course which provides 1 continuing education credit (CEC).
  • This course is accepted by the American College of Sports Medicine (ACSM) and may be used towards the continuing education credit (CEC) requirement for ACSM professionals.
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